Demand Generation Manager (Remote or Hybrid)

Marketing · Ottawa, Ontario
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Who we are

Knak is very passionate about creating an inclusive workplace that promotes and values diversity.

Knak is a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy-to-use creation platform.

Our industry-leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation.

Our mission is to change the way Marketers work by making them more efficient while improving the conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

Our Marketing Team:

This is a unique position to lead Demand Generation at Knak, a MarTech SaaS company that markets to marketing operations professionals. Marketing to marketers is an extremely rewarding challenge for the right person. Our marketing team leads by example, championing creativity in our own work, and also the work of our customers. That means we do as much as we can in-house, from strategy to concept to creation to deployment. Our campaigns and content aim to grow the business, while also inspiring, informing and adding value for customers and prospective customers alike. We’re a decidedly new-school marketing team that constantly evolves our approaches. But we’re also pragmatic, never shying away from proven methods that we know to drive success.

As the Demand Generation Manager, you will:


  • Strategize, implement, and optimize integrated lead generation campaigns that generate qualified leads and increase sales pipeline;
  • Execute, manage and improve paid search tactics across paid channels, including paid search, sponsored content and display networks;
  • Create, Execute and manage ABM campaigns. Working with the Sales and Marketing teams to define the ABM strategy and build relevant programs and nurturing processes;
  • Tactical execution of marketing programs including hosting webinars, running email campaigns, event-based lead generation, sponsorships, paid advertising, and more;
  • Strategize, build and execute integrated event campaigns that will create net-new sales opportunities, accelerate existing sales opportunities;
  • Leverage marketing tech stack to support the roll-out of marketing programs including marketing automation systems (Marketo) customer relationship management systems (Salesforce) and reporting systems (Tableau) to stage, execute, track, measure and manage programs;
  • Define and track key metrics and deliver reporting and analytics for all marketing programs;
  • Test and improve programs and measure effectiveness to accelerate pipeline growth and close leads faster;
  • Understanding how to monitor analytics and interpret the data to shift strategy as needed.

Job Requirements

  • 3+ years of experience in a Marketing, Demand Gen, or Lead Gen role;
  • B2B marketing experience (software as a service is a plus);
  • Experience with campaign creation and execution across multiple channels;
  • Knowledge and experience on MarTech stack, with customer relationship management (e.g. Salesforce) and marketing automation systems (e.g. Marketo);
  • Knowledge of the demand funnel and B2B lead management best practices;
  • Savvy at communicating and managing relationships both internally and with vendors;
  • Experience at a startup, a small company, or in a fast-paced environment is preferred;
  • Entrepreneurial, highly motivated and adaptable;
  • Must be able to work cross-functionally with marketing, sales, and operations teams to effectively generate, execute and report on marketing programs;
  • Proven track record of execution on marketing campaigns, including planning, project management, reporting and results

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers. 

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2021! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you’re looking for, then we’d love to hear from you! 

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.



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  • Location
    Ottawa, Ontario
  • Department
  • Employment Type
  • Minimum Experience