Senior Product Marketing Manager (Remote or Hybrid)

Marketing · Ottawa, Ontario
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Who we are


Knak is very passionate about creating an inclusive workplace that promotes and values diversity.


Knak is a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy-to-use creation platform.


Our industry-leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation.


Our mission is to change the way Marketers work by making them more efficient while improving the conversion rate of their campaigns and helping them stay on brand.


Oh, and we have a bit of fun while doing it, too!



Our Marketing Team:


This is a unique position to lead Product Marketing at Knak, a MarTech SaaS company that markets to marketing operations professionals. Marketing to marketers is an extremely rewarding challenge for the right person. Our marketing team leads by example, championing creativity in our own work, and also the work of our customers. That means we do as much as we can in-house, from strategy to concept to creation to deployment. Our campaigns and content aim to grow the business, while also inspiring, informing and adding value for customers and prospective customers alike. We’re a decidedly new-school marketing team that constantly evolves our approaches. But we’re also pragmatic, never shying away from proven methods that we know to drive success.



As the Senior Product Marketing Manager, you will:


  • Work directly with product manager from product research to launch
  • Work across marketing team to help manage campaigns and product launches (PR, AR, Demand Gen, Ads, Website, Sales Enablement)
  • Develop messaging and positioning for product and campaigns
  • Understand competitive landscape, strengths and weaknesses and differentiators
  • Provide sales, marketing, and customer support with the resources on how to properly communicate the release with prospects and customers
  • Provide presentation content and deliver presentations at events, on webcasts and with customers
  • Provide the positioning for the marketing plan and work directly with the marketing team
  • Own the launch schedule and coordinate the launch process between departments
  • Help to define and create content that assists a customer through the buying process (thought leadership, research, product datasheets, competitive onesheets, etc…)
  • Record and create product demos
  • Work with key partners to identify opportunities for growth
  • Be the internal product evangelist and subject matter expert



Job requirements


  • 5+ years in a product marketing manager role
  • Understanding of the marketing funnel and buying cycle for B2B marketing and sales
  • Excellent presentation and speaking skills
  • 5+ years working at a SAAS company
  • Experience working as or with a product manager
  • College/ University degree in related field



What We Offer


At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers. 


We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2021! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.


If this sounds like something you’re looking for, then we’d love to hear from you! 


If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.




    





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  • Location
    Ottawa, Ontario
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced